Choosing the right products should be straightforward, and assembling, setting up, and using them should be satisfying. When people understand a product, they’re more likely to specify, buy, use, and enjoy it. That’s why we create and manage user-friendly product content for complex systems, designed to be delivered seamlessly across touchpoints.
Ensure specifiers select the right products and have the necessary information to navigate complex system integrations.
Transform complex assembly processes into step-by-step graphical content, minimizing errors and frustration.
Visually engaging and easy-to-follow setup instructions ensure users can quickly and confidently get their products up and running.
Empower your users to optimize product and system configurations, enabling them to harness the full potential of your products and features for their specific use cases.
Step-by-step instructions for the task at hand are always better than general information. Our unique approach allows us to deliver highly specific guides on demand, tailored to a user's unique configuration, setup, and use case, ensuring they receive the exact information they need without extra noise.
We build a comprehensive model, or 'knowledge graph' of your product system, mapping the relationships between products, features, use cases, and audiences. This structured model enables us to create and manage accurate, consistent product content, empowering your customers to confidently choose, install, set up, and use your products.
First, we map the relationships between products, including their compatibility and dependencies with other products.
Next, we add product features and link them to the relevant products, clearly identifying any dependencies.
Then use cases are added and mapped to the products and features that serve them.
We then add nodes for the different audiences, assessing their level of interest and knowledge, and identify the use cases they are interested in.
Next, we slice up existing product communication content—such as PDFs, YouTube videos, text, and illustrations—into manageable "chunks." Our proprietary software then maps these chunks to the relevant nodes within the product system, ensuring that all content is accurately aligned and easily accessible.
Using our comprehensive model, we can identify established patterns and existing, re-usable content. By understanding the connections between your content elements, we can efficiently determine what new content needs to be created or updated.
This approach prioritizes high-impact areas, optimizing both time and cost while maintaining consistency across your product communication.
We develop consistent content using collaborative, multi-program workflows, ensuring that every piece aligns with your brand and supports your users' needs. This content is designed with future updates in mind, allowing for efficient adjustments as your product system evolves.
Easily manage and update content as your product system evolves, ensuring that all information remains current and consistent over time.
Pick the right tool for the job and ensure users receive the information they need in a format optimized for human cognition. Make sure it’s also machine-readable so that it’s available whenever they ask for it.
Doran Design Studio is trusted by leading manufacturers across multiple industries, including construction products, industrial, IoT, and pro-audio, to create comprehensive product communication content such as user guides, specification guides, and more.
